Blog · For NGOs
Beneficiary voice at programme scale
Programme dashboards say how many services were delivered. They rarely say why people did not come back. That answer lives with the beneficiaries.
The survey
Ask women who were recently pregnant whether they completed four antenatal check-ups, whether they took iron-folic acid tablets regularly, where they delivered, and what stopped them from completing care.
- 21,800 contacts; a sample of 3,600
- Stratified by district, age band and parity
- Consent and recording disclosure at the start of every call
What comes back
The programme can act on this directly: mobile camps where providers are missing, reminders timed to the months women drop off, and a follow-up at 90 days to check postnatal care.
- 34% completed the recommended four visits, against 82% who had at least one
- About half took fewer than 90 of the 180 tablets in the course
- A 24-point rural-urban gap in completing antenatal care
- Top barriers: provider not available, distance and travel cost, household work and childcare
An illustrative example: the survey, sample and results show what a typical study of this kind looks like on Shrota.