Large-scale telephone surveys, powered by AI.
Shrota conducts thousands of CATI interviews simultaneously with human-sounding AI voice agents — delivering research-grade data at unprecedented speed and a fraction of traditional costs.
A complete operating system for telephone research
For brand trackers, customer feedback, policy evaluation, academic studies, beneficiary surveys, market sizing — from survey design through field, to clean data on your desk.
Autonomous agents that hold real conversations — not robocalls. Multi-turn rapport, intelligent probing, near-human comprehension of free-form answers.
Purpose-built for Indian languages with code-switching support — Hindi, Bengali, Tamil, Telugu, Marathi, Gujarati, Kannada, Punjabi, Malayalam, Odia, Assamese, and English.
Visual survey designer with skip patterns, quotas, and adaptive question paths. Import existing instruments or build new ones — both in minutes.
Watch the field as it happens — completions, quota fill, response distributions, geography. Live transcripts and per-call confidence scoring.
Demographic quota management, stratified random sampling, DND scrubbing. Representative samples by city, district, age, gender, income — or any custom strata.
Raw transcripts, coded responses, weighted distributions, crosstabs. Export to any standard format or pipe to your analytics stack via API.
From questionnaire to clean data, in four steps
No hiring. No training. No call centres. Configure once, launch a wave, watch the data come in.
Describe your survey in natural language, or import an existing instrument. Configure quotas, branching, and target demographics.
Provide your contact list or define a target population. We handle sampling, DND scrubbing, and consent verification.
Thousands of calls dial in parallel within TRAI-compliant windows. Monitor the field live as responses come in.
Auto-coded responses, weighted distributions, AI-summarised themes. Export everywhere — CSV, SPSS, Excel, live API.
Listening becomes evidence.
Until now, large telephone surveys meant call centres, weeks of recruiting and training, and a calendar measured in months. The bottleneck was always human.
Shrota removes that bottleneck. Conversations happen in parallel — by the thousand — in the respondent's own language. Every voice is captured, transcribed, structured, and weighted.
What used to take five months now takes five days.
Traditional CATI means weeks of recruiting, training, and dialling — and budgets that climb with every interview. Shrota delivers the same coverage in a week, at a fraction of the cost.
AI voice agents deploy instantly, scale linearly, and maintain consistent quality — whether it's the first interview or the hundred-thousandth.
No hiring. No headcount ceiling. No quality drift.
An AI workforce changes the economics of primary research. Spin up a wave for a Tuesday, run another at 10× the size on Wednesday, or pause for a month — there's no roster to manage.
Hire, train, and manage hundreds of interviewers before a single call goes out.
No hiring. No firing. No HR. Agents are ready to dial the minute you launch.
Capacity is capped by headcount. A 10× study means hiring 10× more people.
Run 200 calls today, 20,000 tomorrow, pause next week. Cost scales with the work.
Interviewer fatigue, accent drift, day-1 vs day-30 variability. Quality control is a full-time job.
Every respondent hears the same well-rehearsed agent. No drift, no off-days, no off-script answers.
Two-to-four weeks of recruiting and training before the first interview goes out.
Approve the script in the morning, see results by afternoon. No ramp.
See Shrota in action.
A 30-minute working demo — we walk you through the survey builder, show you live results from a recent wave, and discuss how Shrota fits the surveys you run. No slideware.